Our Story

Our journey began 16 years ago when we opened our first physical jewelry store with the goal of offering affordable and ethical alternatives to traditional diamond engagement rings. After years of research and development, we discovered moissanite and lab-grown diamonds as the perfect solution.

Moissanite is a naturally occurring gemstone that is lab-grown and not mined, making it a more environmentally-friendly and ethical choice. Lab-grown diamonds are also a sustainable and ethical alternative to traditional diamonds, as they are created in a laboratory setting using advanced technology. Both moissanite and lab-grown diamonds have the same optical and physical properties as traditional diamonds, ensuring that our rings are just as stunning and durable.

As we saw the demand for sustainable and ethical fine jewelry continue to grow, we made the decision to take our business online in order to better serve our customers and further our mission. By moving online, we are able to offer a wider selection of beautiful and affordable moissanite and lab-grown diamond rings to customers all over the world.

In addition to our commitment to sustainability, we also value transparency and honesty. That's why we provide all of the necessary information about our moissanite and lab-grown diamonds, including their origin and grading reports.

We are proud to offer a range of beautiful and ethical ring options for all occasions, from engagements to anniversaries. Thank you for choosing Emira&Co and supporting our mission to create a more sustainable future.